Blogs are an Art Form that Takes Practice to do Well

Writing…Blogs…Blogs are on-line journals where people express themselves through writing. Writing…Writing is the process where one puts down words of a language on a format that others can read. This process has not been around very long, to use one of my writing teacher’s favorite sayings, “Writing has only existed for one day in the one year that humanity has existed.” Speaking and thinking come much easier than writing. These processes just flow out naturally like a river of consciousness; sometimes we hardly have to think about doing them. Anyone and everyone can write words down on paper but that doesn’t mean it’s ‘good writing’, myself included. Like most things in life, our society already takes writing for granted which is proving to expose more of our ignorance. Writing is a new form of expression, and if we want to do it in a way that the masses can connect with our ideas, we have to think much more simply and clearly about this art.

Now that was quite a big paragraph, you’ve got to wonder if I really needed to say as much as I just did to introduce this article on the best way to write your blogs on the Web. I didn’t even mention this main idea, and that’s what an introduction paragraph is meant to be for. This is a common mistake in many blogs out there. We try to get too many ideas across in one paragraph, sometimes even in one sentence! The key, as in all things in life-is to keep it simple. Simplicity means that readers won’t get confused about what your journal entry is actually about. Introduce your main general topic at the start, and use the subsequent paragraphs to discuss separate ideas that relate to this topic. Try to tie everything up in the concluding paragraph, your main argument and the reason why you’ve written in the first place.

Grammar and sentence construction are not easy systems to master, especially if you come from a school system that spent more time telling you about historical battles and quadratic equations than on how to read and write. This is a real problem. When we speak we can get messages across to others easily, but if we put these words down on paper, the writing just isn’t interesting and doesn’t connect with people’s curiosities and fascination. When you write you are not talking to a close friend. You can’t use slang and colloquialisms that only your local community can understand. The aim is to connect with all the people in the world, so let’s make it crystal clear and enjoyable to read.

Your computer has spelling and grammar checks, as well as access to a thesaurus. Use them, but remember that the machine can’t decipher all the intricacies of language. Language is a world in itself, and much of its territories are undiscovered by the masses. So, again keep it simple. Short, precise sentences with single ideas are great. Many words in the English language have the same meanings (synonyms). Use the thesaurus so you don’t repeat the same word over and over throughout the text. It keeps the story fresh and doesn’t turn the reader off. There’s nothing more boring than repetition. Using different words can be a lot of fun and a learning experience, just make sure you use a dictionary (also on the computer/Internet) to make absolute sure of the word’s definition.

Readability…Simplicity…Make your blog accessible by all people. You can even take into consideration that many readers will have learned English as a second language. As I’ve said in previous articles, keep to the point-don’t go on tangents. Stick with the article’s topic, and definitely stay within the realms of your blog’s main area. If your blog is entitled “Jazz music”, people who go there don’t want to hear about how your football team won on the weekend! Please be consistent. How irritating is it to visit a blog that hasn’t been written on in months or years?

I hope these little tips will help you on your quest to producing ‘good’ writing that brings new friends and acquaintances of similar outlooks into your world. If you want people to read, the aim is to produce an emotional reaction in your reader. Pretend you are writing to another form of yourself, if it were not readable, interesting and fun…would you stick around?

Blog Your Business

Does your business need a blog?

A blog is a Web log, an online journal. Blogs started out as
online diaries, in which diarists shared their everyday lives
with the world. From their beginnings as a weird Web fad in 1998,
blogs have moved on, and are well on the way to becoming a
standard business tool.

Why? Because in February 2003 Google.com bought Pyra Labs, the
company which owns the Blogger weblogging tool. Blogger.com, one
of the main sites providing blog software and hosting, boasted a
million hosted web logs in early 2003.

Google.com's interest in blogs indicates that blogs are
mainstream. A blog help your business in many ways, depending on
whether you create a private or a public blog. Blogs are so
useful that you'll want to create both.

=> Your business's private, internal blog

These days, no one works alone. Even if you're a solo business
operator, you have colleagues --- partners, contractors, and
suppliers with whom you communicate daily. A private blog makes
working with a group easier, because you can streamline your
interactions, saving time and energy.

A private blog can contain notes to yourself, or to colleagues.
It's a place to store information and tips that might not warrant
a special email message. You can post information like meeting
notes, project tasks and summaries, and updated price lists. You
can also post links to large files --- no need to email, fax, or
mail them to and fro.

Your blog is more useful than email, because blog postings are
dated, and easily searchable. You can post a message you want
everyone to read, and the message stays on the blog. With email,
you read and delete, or read and forget.

If you've worked on a project with someone in another state or on
the other side of the world, you've blessed email, because it
makes sharing information so easy. Using a blog to share
information is even easier than using email.

=> Your business's public blog

A business blog is a marketing tool. A blog can add value to your
Web site, or it can take the place of a Web site. Look on it as a
combination "What's New" Web site page, and an online journal.
Because of a blog's freewheeling nature, it's friendly and
relaxed.

If you don't have a site, your blog's a place to put your online
CV, portfolio and client list. You can, and should, use your blog
to express your personality and expertise.

If you have a Web site, your blog page builds loyalty, because
if you provide interesting content, your visitors will return to
your site. And because it's a Web page, your blog will appear on
search engines, attracting new clients.

Google has been treating blogs differently from other Web pages
for a couple of years. Whereas it takes a standard Web page/ site
a month to be indexed by Google, blogs are indexed daily. This
means that your blog is mega-cheap advertising. You can post
something on your blog and have it indexed by Google within a
day.

Will creating a blog help your business? As I suggested in the
article: "Get Googled And Build Credibility", because Google.com
is so popular and indexes so comprehensively, if you focus some
of your marketing and promotion time on getting your name out on
the Web, you're building your credibility, both online and
offline.

(You can read the complete article in the newsletter archives at:
http://www.digital-e.biz/newsletter.html

--click the Archive button on the Newsletter page.)

So go ahead, blog your business!

=> Blog resources <=

Blogger -create your own free blog(s) www.blogger.com Blogger
provides a template for your blog, and makes adding to your blog
as easy as writing an email message. The "Post" and "Publish"
buttons on the interface update your blog.

Weblog.com --- recently updated blogs: http://www.weblogs.com/

w.bloggar --- http://wbloggar.com/A clever and useful little
freebie to write and format your blog posts offline, then
automatically post them when you go online.

7 Tips for Successful Blogging

So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog. Then, after you have a blog worth promoting, driving traffic is crucial to your ongoing success at blogging.

Here are seven tips to help you build and hold an audience for your blog:

Tip #1: Provide quality content.

On the Internet, whether you are talking about websites or blogs, a lot of space is given to content. Everyone directs you to provide quality content. But, what is quality content? The quality of your blog’s content is directly related to how well you have defined your ideal audience.

A successful blog is written with a distinct audience in mind. In this way, you can provide content that is unique to your audience’s issues, needs, or desires. If you create content they like and wish to return to read, you have quality content.

The second issue is to stay true to your audience and tone of your blog. If people are reading your blog, it’s because they like your topic and tone. Try not to stray from your typical topics and style too much. This will give your readers a reason to link back to your blog on an ongoing basis, as will posting on a regular basis.

Tip #2: Blog regularly

If you don't update your blog often enough, blog readers will move on to other blogs. There are too many blogs out there competing for attention. Blog readers will go where they can get enough of what they want.

Successful blogging takes a commitment of your time. When you begin blogging and wish to capture an audience, you should be prepared to blog every day. In this way, you can develop an audience who counts on you to help them begin or end their day.

This means you should also try to post at the same time each day. Your readers will get accustomed to your schedule and check your blog at the appropriate time. The time of day is not as crucial as the consistency in your posting.

Since you now have quality content and a regular posting schedule, it’s time to drive traffic to your blog. Your readers will do a lot to promote your blog just by telling their friends. Don’t count on this alone! You need to do some additional work.

When you post, make sure you set your blog to “ping” blog tracking sites every time you add a new post. Think of this as a means to get their attention. The ping says “Hey, we just added a new post”. An alternative to automatically pinging from your blog is to use pingomatic.com. This is a one-stop place to automatically ping everyone you should notify of your new post and only takes a couple of minutes to accomplish.

Tip #3: Mention your blog wherever you can

Mention your blog’s address in your email signature line, in forums where you post, on your business cards, on address labels and in conversations with anyone you meet. Use a tag line under your blog address to further entice them to visit. Mine reads:

Michele Schermerhorn
http://www.imarketblog.com
A sassy little marketing blog

Beyond just mentioning your blog in writing and conversation, you must actively participate in the blogging community too.

Tip #4: Participate in the blogosphere

Get involved in other people's blogs. Visit blogs that interest you and are in line with the general topic of your blog. Then, leave thoughtful comments. Almost every comment option on someone else’s blog will allow you to post your blog URL and your email address. Help other bloggers out with traffic and they will help you.

If a blogger really likes your site, they will add you to their blogroll. A blogroll is generally found on every blog which understands linking to the rest of the blogosphere helps drive traffic. A blogroll is a listing of other blogs. Think of it as a “recommended reading list”. Don’t be stingy with your blog roll either. Add those blogs that you read and enjoy to your blogroll too.

Tip #5: Think keywords when you post

Think about keywords with your use of titles, links and blog posts. Search engines, like Google and Yahoo, like keywords. The more targeted your keywords, the better the chances of your blog appearing in search results. Search results can drive that extra traffic you want.

To increase the value of the key words in your content, make certain keywords are part of the hot link in your posts. Don’t use “click here” as the hot link. You will be wasting valuable real estate in your post. Instead use the relevant keywords for the hot link, like “a great marketing idea. This gives the keywords added emphasis with the search engines.

One last thought on keywords for driving traffic; if you want a real leg up in the traffic game, in your linking code add rel=”tag”. This helps Technorati, a major blog resource, index your blog for their directory. But don’t stop there! It’s time to submit your blog to blog directories.

Tip #6: Submit your blog to blog directories

In addition to submitting your blog to the major search engines, make certain you submit the blog to exclusively blog directories like blogwise, blogcatalog, or bloghub. Many people find blogs through these online directories.

When you do submit your blog to these directories, remember to add a description that will entice your targeted audience to check your blog out. For instance, when I post my blog in blog directories, under description I put “General musings, rants, advice and strategies from a battle-worn veteran of the Marketing Wars, online and off”. Your description should help the potential reader understand your blogging topic and the flavor of how you write.

In addition to submitting your blog to blog directories, join a few of the free or inexpensive traffic exchange sites like blogexplosion or blogclicker.

Tip #7: Use free and inexpensive blog traffic exchange communities

There are many sites which can be termed “traffic exchange” sites for the blogging community. It won’t cost you anything to sign up. At the very least, join blogexplosion, blogclicker, and blogazoo. Once you sign up, you have two options to help drive traffic to your blog. Use both of them!

The first method is to earn credits (guaranteed visitors to your site) by using the “surf member sites” function. As you surf through those sites, you will be earning credits (visitors to your blog). When you find an interesting post, leave a comment as discussed above. When you find a blogger you like, add them to your blogroll and let them know you did.

The second method to drive traffic is to purchase credits. The cost is very cheap for the traffic you will drive to your blog. The more traffic to your blog, the more customers you’ll have. The more happy customers you have, the more they will tell others. The more they tell others, the more customers you get. Don’t you love this dance!

In summary, blogging may not be for everyone. However, it can be a great method for bringing your unique perspective to the Internet. You will surely find others who think the same way you do. Some bloggers will entertain you, some will inform you, and some will drive you to tear your hair out. Decide what type of blogger you want to be and be the best you can. See you in the blogosphere!

7 Tips for Choosing the Right Blog Software for Your New Blog

Choosing the right blog software for your new blog requires that you ask yourself some questions and make a list of all of the features and tools you need as well as your budget. Once you have this information written down you will be prepared to start shopping for blog software. However, keep in mind the following seven tips for choosing the best software for you.

Tip #1 Ping Updates
These allow you to update your blog and are very important in blog software. Make sure the blog software you are interested in provides automatic ping updates.

Tip #2 Comments
Whatever blog software you choose, you'll want to make sure that it has an area for comments from visitors. This will help you understand what is successful in your blog and what is not, as well as guide you in future blogs. This is a really great tool and should be part of your blog software.

Tip #3 Trackback
If you are discussing your blog on another blog, or simply adding information to another blog, trackback will allow you to update this information. This is a little confusing, but trackback allows you to talk on your blog about information on another blog and ping the writer of the other blog to let them know what is going on. Trackback is certainly a feature you want in your blog software.

Tip #4 Pingback
Pingback is similar to trackback, but it just sends a URL to the other blog to let them know you are talking about their blog on your blog. This is not used as much as trackback, but you will want a blog software that has at least one of these two functions.

Tip #5 Web-based
The point of a blog is you can post information instantly online, so you want your blog software to be similar to a word processor and web based without a shadow of a doubt.

Tip #6 Archiving
You want a blog software that supports archiving, and most of them do. The reason for this is you will want to save all of your past blogs by the date they were published and archiving allows you to do that.

Tip #7 Categorize
Another great tool you will want in your blog software is the ability to categorize. You want to keep your blogs organized and in categories, if you have them, so this option is really a great one for most bloggers.

There are lots of types of blog software available. You just need to do the research and compare what you find with what you need and then... start blogging!

Comparing Free Blogging Software

With the increased interest in Blogging (web Logging), many web hosting providers now provide an assortment of free usage, open source blogging software packages. Among the most popular of these blogging tools are B2evolution, WordPress and Nucleus. Each of these programs offer similar basic features, so the question arises as to which one is easiest to use and would be appropriate for the requirements of your particular website.

The answer lies in the true purpose of your blog website. If your primary goal is to share your opinions and ideas with the general public, you would want to utilize a different blogging tool than a user who was creating product blogs as a commercial sales effort. A blog for search engine promotion would have entirely different requirements. All of these uses are viable reasons to create a blog, however each requires different features to be successful.

WordPress Blogging Software
Available for free download at:
http://wordpress.org/

It is hard to beat WordPress for general personal blogging. WordPress is an open source, state-of-the-art personal publishing platform with a focus on presentation and usability. Everything related to creating and updating your blog is available through an intuitive graphical interface. With WordPress there is no need to compile your work. You simply write your column. You then select the features you want and your blog is instantly created and published to your website.

If you are on vacation, you can schedule your uploads for some date in the future or even email your column to the server! The system allows multiple users with multiple blogs divided into categories and sub-categories. This allows multiple family members or friends to create their own blogs along with yours.

Easy customization and the availability of many "plug-ins" that provide more functionality (add new features as you learn) makes this software a very good choice for most individuals.

B2evolution
Available for free download at:
http://b2evolution.net/

B2evolution is another advanced web log tool that features an integrated XHTML validator. It supports recursive subcategories, cross posting and has a really cool integrated "skinning" system.

The "skinning" system allows you to create multiple blogs in separate categories with different appearances for each blog. You simply "change the skin" for the blog to create a totally new look and feel.

The "skinning" feature, combined with the built in multi-user administration management tool, makes the system robust enough for more commercial endeavors, such as product promotion blogs. If you have much to publish with multiple themes, this is the software you are looking for.

Nucleus Blogging Software
Available for free download at:
http://nucleuscms.org/

Though Nucleus is an extremely robust blogging tool in its own right, it also contains some powerful features that can provide benefits in promotion of your blog.

Nucleus offers the ability to optimize its URLS, creating simple page addresses that do not have and "&" or "=" characters. This makes the pages search engine (and user) friendly. Another great feature is the ability to show the contents of multiple weblogs on one page. This could allow a website owner to manipulate the optimum text / keyword balance on pages for better search engine rankings.

Nucleus also provides RSS and Atom feeds that can be extremely helpful when promoting a website. If part of your blog's function is to work as a search engine marketing and promotion tool, Nucleus is an exceptional software package.

Each of these blogging software packages offer the basic tools that you would need to create a successful blog and all three are PHP - MySQL open source (free to use) packages. You should try to select the software that helps you achieve the long term goal that you have in mind for your website based on the unique extra features offered by each.

Blogging Can Be A Collective Experience That Turns Faceless

 

I’ve been searching the Internet for blogging sites for a fair while now and recently I came across a whole blogging community, which has grabbed my interest greatly. It’s called Joe User and it’s a site that many bloggers all around the globe are partaking in. It is very well organized into categories such as Best Articles, Newest blog entries, Top blogging sites, New sites and Most hit-on bloggers. The blogs range from very personal life introspection to serious analysis of current affairs in the media.

The aspect that has appealed to me the most is the very personal type of blogging community. Many people are talking about their feelings and issues about life with people that technically they have never met face to face. However, the type of camaraderie I’ve ‘witnessed’ as a bystander has truly amazed me. These people talk to each other as though they are extremely close friends, and the strange thing is I think this is the reality.

When one person has something important happen to them in their life, up to 100 or more comments will arrive under their blog entry with advice and information as well as emotional support from their blogging friends. Of course there are some differences in opinion, but the general perspective seems to be one of a positive approach to humanity. People are really spilling out their souls to each other, and then accepting criticism as well as discussing possible solutions to problems. I just find this to be truly inspirational, a human community or ‘tribe’ that has formed simply because of the Internet’s existence.

These people must spend a lot of time communicating with each other. Some are writing new entries everyday, as well as articles and conversations. The conversations usually happen in the ‘comments’ section where one can see that these people often stay up into the late hours of the morning, blogging to each other back and forth. The amount of love shared by these arbitrary acquaintances is astounding. One could perceive the whole experience as a form of therapy but I think it is much more than that. I believe this is a sign of a revolution. The coming of the New Human Tribe has begun.

If random bloggers can evolve into a community of people who trust, respect, and are intimate and united with each other this says a lot for the human condition. People are tired of the segregated, separatist reality of countries, cultures, races and religions. These group blogging sites, or collective on-line journals as I now like to think of them, are symbolic of the future connectedness of all of humanity. It may take a hundred years, or a thousand, or maybe only fifty, but it definitely looks like there’s hope yet for the warring, greedy humans. One day we all may be ‘one’ again in our minds as well as our physical forms.

7 Questions To Ask Yourself BEFORE Starting A Business Blog

Blogging is the latest buzzword in online marketing and PR.

But with so many marketers jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it.

If you are planning to start a business blog, ask yourself these questions before you take the final plunge.

1. Do you really need a blog?

Writing and maintaining a blog takes a certain degree of commitment, as well as a passion (or at least a liking) for stringing words into a decent sentence. If you don't enjoy writing that much, you could always create an audio or video blog.

But would your business objectives really be served by starting a blog? Or could other methods of online marketing - like SEO, ezine advertising or newsletter publishing work just as well, if not better?

2. Whom do you want to reach with your blog?

The first step to reaching your audience is understanding where they go to find information about your products.

If your audience largely consists of people who live in your town or use products that they search for in the newspapers, offline advertising might be more suited to your purpose.

If however, your target audience belongs to one or more of these segments, a blog might be just the thing to boost your business.

- Internet users

Does your target audience really use the internet? If not, then starting a blog (or any online activity, for that matter) will just be a huge waste of time and effort.

- Blog readers

Does your target audience read blogs? Or do they prefer to get their information in their inbox? If the latter is true, then an email newsletter might be a better option than a blog.

- Search engine users

A blog is an excellent way to boost your search engine rankings and get listed for a lot of your target keywords. If you know that your audience uses search engines to find information, a blog will increase your chances of getting their attention.

3. What do you want to achieve with your blog?

There are a lot of things that a blog can do for your business. Blogs can help you -

- Increase your visibility and search engine rankings

- Brand yourself, your products, your services, your company

- Build a community and network with people who have similar interests

- Expand your reach to those outside your current sphere of influence

- Establish your credibility as an expert or thought-leader in your field

- Put a human face on your business

- Reach out to potential customers and stakeholders

Deciding exactly what you want to achieve with your blog can help you get focused, so that you can spend your time and effort in activities that help, not hinder your business objectives.

4. How much time can you spend on your blog?

Serious business bloggers not only spend time writing their own blogs, but also spend a great deal of time reading up on current events and browsing other blogs in their field for information.

If you are prepared to put in the time and effort required to do that sort of research, your blog will serve as a good branding tool for your business.

If not, you should either hire someone to do the research or seriously rethink your decision to start a blog.

5. What blogging platform will serve your needs best?

Deciding your blogging platform is an important step that you should take only after becoming familiar with the features and benefits of each option.

The reason it is so crucial is because it can be extremely difficult to migrate an established blog to a new platform once you have started it. Moving your blog can result in you losing your data, search engine listings and readers, so don't take this decision lightly.

Decide which platform will best meet your marketing objectives, time constraints and personal preferences before you make your first post.

According to T.L. Pakii Pierce who writes at "How to Blog for Fun & Profits!" http://blogforfunandprofit.blogware.com, if you are short of time, and want to spend more time writing, then a hosted solution like Blogger, Blogware, Squarespace or Typepad might serve your purpose better.

This might also prove a better option if you want to get started as soon as possible, are new to the internet, or are unfamiliar with scripts or code.

If, on the other hand, you're a control freak (like me) and don't mind spending some time and effort to customize your blog, then a server-installed software, like Wordpress, b2Evolution or Movable Type might be just right for you.

If you don't want to install the scripts yourself, choose a hosting solution with Fantastico, which comes with a one-click install of a number of blogging software.

6. How do you plan to promote your blog?

Why is it good to know this before you start your blog? Because it will help you decide where best to invest your time and effort when you need to build traffic to your blog.

You'll learn more about the methods to promote your blog when you subscribe to the email course below. Some of these tasks can be outsourced, while others you would have to do yourself.

Decide what you want to take on and look out for service providers to handle the other functions so you can start building traffic to your blog as soon as possible.

7. How will you assess the success of your blog?

To determine how successful your blog is in boosting your profile or profits you will have to measure your blog traffic and track sales or leads that have come through it.

Planning this in advance will help you take more informed decisions about your blogging metrics, choice of blogging platform and degree of customization you require on your blog.

Understand that blogging is not for everyone. It's just another form of communication.

Don't get so hung up on the technology that you end up ignoring more appropriate ways of communicating your message.

Some things may be easier to communicate face to face, in a conference room, or even through the good old telephone.

But if you asked yourself all the questions above and decided that blogging meets all your objectives, then a blog may be just what the doctor ordered for your business.

6 Things to post on your blog when you're running out of ide

There is no doubt that blogs are the “it” thing today in the online world. Wherever you surf, blogs are sprouting everywhere like mushrooms, whether they’re used for personal or business purposes. But for starters, what is a blog anyway? It is a diary where you can post your thoughts or feelings or whatnots, except that it is online and the public can read it. But enough of that. Gone were the days when they were used solely for personal reasons. On the business side, they can be a very useful tool to boost your business, and to keep your customers updated on the products and infos you have. But if you’re still struggling to catch up on the latest thing these days and you think you’re not much of a great writer either, let me give you some useful subjects you can write about to give your customers a lot of reasons to keep coming back to your site.

1. News. Okay, so maybe that’s basic. After all, your company or business is the reason you put up a blog, right? Write about the products you sell. Give them a bit of the benefits your potential customers might get for buying them, with a link back to your main site to read the entire sales letter. You can also write about updates to your product. Post news about the industry you’re in. If you’re selling products that help people get better search engine rankings, write about search engine news. Or, if you or your service has been featured on TV, papers, or notable websites, write about it. Don’t forget to post seminars or gatherings where you’ve been invited.

2. History of your business. Maybe this one has already been in your main website, but who cares? People forget it. They come and go and chances are, when they visit your site, they don’t read it. Write about how you began, the reputation and achievements you’ve earned, and the accolades or awards you received, with a link back your site. That way you’ll let them know why they should buy from you, and that you’re a real person who’s building a reputable business. Add some employee’s profile if you have someone working for you, too. If you have nice traffic or site stats, that’s also worth mentioning.

3. Customer’s feedback. When a raving customer emails you about how your product has helped him, share it in your blog. You’re giving your visitors a compelling reason to buy from you.

4. Site of the week / month. Mention a site that doesn’t compete with you but complements to your won. Explain to them why you like it, and why it deserves your accolade.

5. Contests, surveys, trivia, questionnaires. If you’re running a contest, post it in your blog to encourage visitors to join. Get their attention by including the prizes, a bit of the rules, with a link back to your site for more information regarding it. Or put a survey. That could give you information regarding the product you’re selling, as to how you could develop it further.

6. Tip of the day. Write about a new tactic you developed or something you learned and perfected.

So there. Whatever your business is, no doubt there’s always something you’ll definitely want to write about. Give it a try. And it will reward you soon.

Writing Good Blogs

There's a lot of blogs out there on the Web, most of which don't entice one to go back regularly to read updates. What is missing from these on-line journals that would essentially make them 'good' blogs? Well, the answers in life usually come down to simplicities. So let's look at the problem like we were children. Children don't complicate life with miscellaneous information, and when they speak they tell you straight to the point exactly how they feel and think about a subject.   First of all, we should ask the questions," Why do blogs exist? And what are they here for?" Well, in an ideal world 'good' blogs would help people connect, sharing knowledge and feelings about issues in life. As they are journals written by individuals we would hope that they'd be readable and open to comment by all other people, not just a select group of friends. The key is speaking in a way that is understandable by the masses, get rid of acronyms and local slang that only few will comprehend. Keep the sentences grammatically simple and generally short and concise.   Try to write in your blog as often as possible because if people enjoy reading your thoughts and ideas they'll want to communicate or at least be filled in regularly on 'your world'. Ask questions, comment on other blogs of similar content, start communities with others you've never met, based on your interests. Keep focused; if your blog is about thoughts on war and peace, keep your thoughts on the latest movie and how hungry you are for somewhere else. The idea is to incite intelligent communication so that in time our collective stockpile of knowledge and wisdom will gradually grow like a tree in fertile soil.   I think of most importance is the fact that you want this journal to be 'good' reading. Of course we all have ideas about what genres and styles we like, but writing from your heart and soul is imperative for the connection with others that you're looking for. Share yourself; don't hide behind walls of fear of ridicule and judgment. In real life relationships trust, respect, intimacy, and unity are all necessary for a bond to form. It's the same in the 'virtual' world; people want to hear from real people-not just one-sided, highly opinionated arguments from egos that don't want to hear the 'other side of the coin'.   Now, in my last article I really tore apart most writers out there, and here I'm giving some pretty complex ideas on how to fix the problem of 'bad' writing. In my next article I'll attempt to go back to the simple basics of how to write for beginners. I hope I haven't come across as too judgmental, I just truly believe the 'blog world' could become a real asset to humanity, and at the moment it's missing the mark.   Ideas about sentence structure, grammar, paragraphing, using a thesaurus (varying terms used so as not to sound repetitive), whether or not your blog is suitable for a personal or professional approach, are all important to creating a simple and enjoyable read for the blogging visitor. If you are a beginner, please check out my next article on the basics